PDF Download: killer analytics eBook

Killer Analytics

Killer Analytics PDF
Author: Mark Graham Brown
Publisher: John Wiley & Sons
Release: 2013-09-12
Size: 37.50 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 320
View: 2664

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Learn the secrets to using analytics to grow your business Analytics continues to trend as one of the hottest topics in the business community today. With ever-growing amounts of business data and evolving performance management/business intelligence architectures, how well your business does analyzing its data will differentiate you from your competition. Killer Analytics explores how you can use the muscle of analytics to measure new business elements. Author Mark Brown introduces 20 new metrics that can drive competitive advantage for your business, including social networks, sustainability, culture, innovation, employee satisfaction, and other key business elements. Shows organizations how to use analytics to measure key elements of business performance not traditionally measured Introduces 20 new metrics that drive competitive advantage Reveals how to measure social networking, sustainability, innovation, culture, and more Aside from the science and process of analytics, businesses need to think outside the box in terms of what they are measuring and how new analytical tools can be used to measure business elements such as innovation or sustainability. Opening the doors to a powerful new way of measuring your business, Killer Analytics saves you a small fortune on consultants with dynamic, forward-thinking advice for making the most of every component of your business.

Summary And Analysis Of The Upstarts How Uber Airbnb And The Killer Companies Of The New Silicon Valley Are Changing The World

Summary and Analysis of The Upstarts  How Uber  Airbnb  and the Killer Companies of the New Silicon Valley are Changing the World PDF
Author: Worth Books
Publisher: Open Road Media
Release: 2017-05-16
Size: 26.59 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 30
View: 178

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So much to read, so little time? This brief overview of The Upstarts tells you what you need to know—before or after you read Brad Stone’s book. Crafted and edited with care, Worth Books set the standard for quality and give you the tools you need to be a well-informed reader. This short summary and analysis of The Upstarts: How Uber, Airbnb, and the Killer Companies of the New Silicon Valley Are Changing the World includes: Chapter-by-chapter overviews Character profiles Detailed timeline of events Important quotes Fascinating trivia Glossary of terms Supporting material to enhance your understanding of the original work About The Upstarts by Brad Stone: Brad Stone’s The Upstarts: How Uber, Airbnb, and the Killer Companies of the New Silicon Valley Are Changing the World is a detailed account of the founding of Uber and Airbnb, as well as each company’s climb from small startup to transportation and hospitality powerhouse. The Upstarts provides insight into the early lives of entrepreneurs Travis Kalanick and Brian Chesky, including their forays into new business ventures, some successful, most of them not. Stone points out the amazing parallels between the two tech companies as they fight for startup capital, wrestle to find the right framework for their products and organizations, and bring in the talent and technology needed to support those offerings. The summary and analysis in this ebook are intended to complement your reading experience and bring you closer to a great work of nonfiction.

Killer Facebook Ads

Killer Facebook Ads PDF
Author: Marty Weintraub
Publisher: John Wiley & Sons
Release: 2011-07-15
Size: 78.48 MB
Format: PDF, Mobi
Category : Business & Economics
Languages : en
Pages : 288
View: 2284

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Expert Facebook advertising techniques you won't find anywhere else! Facebook has exploded to a community of more than half a billion people around the world, making it a deliciously fertile playground for marketers on the cutting edge. Whether you want to leverage Facebook Ads to generate "Likes," promote events, sell products, market applications, deploy next-gen PR, this unique guide is the ultimate resource on Facebook's wildly successful pay-per-click advertising platform. Featuring clever workarounds, unprecedented tricks, and little-known tips for triumphant Facebook advertising, it's a must-have on the online marketer's bookshelf. Facebook advertising expert Marty Weintraub shares undocumented how-to advice on everything from targeting methods, advanced advertising techniques, writing compelling ads, launching a campaign, monitoring and optimizing campaigns, and tons more. Killer Facebook Ads serves up immediately actionable tips & tactics that span the gambit. Learn what Facebook ads are good for, how to set goals, and communicate clear objectives to your boss and stakeholders. Master highly focused demographic targeting on Facebook's social graph. Zero in on relevant customers now. Get extraordinary advice for using each available ad element--headline, body text, images, logos, etc.--for maximum effect How to launch a Facebook advertising campaign and crucial monitoring and optimizing techniques Essential metrics and reporting considerations Captivating case studies drawn from the author's extensive Facebook advertising experience, highlighting lessons from challenges and successes Tasty bonus: a robust targeting appendix jam-packed with amazing targeting combos Packed with hands-on tutorials and expert-level techniques and tactics for executing an effective advertising campaign, this one-of-a-kind book is sure to help you develop, implement, measure, and maintain successful Facebook ad campaigns.

Top 37 Killer Adwords Pay Per Click Secrets Exposed

Top 37 Killer Adwords Pay Per Click Secrets Exposed PDF
Author: Roger C. Hall
Publisher: Roger Hall
Release: 2007-02-01
Size: 27.70 MB
Format: PDF, ePub, Mobi
Category :
Languages : en
Pages :
View: 6047

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37 Google AdWords Pay-Per-Click (PPC) advertising secrets are exposed in this 110 page book. Co-written by a former Google insider, it contains proven methods of creating killer Google AdWords ads in 2007's challenging online advertising market.All methods are tested and proven effective by leading e-commerce firm MindValley Labs.Chapter listing follows;Secret #1 - Never Let Google Choose Your Winning AdSecret #2 - How to Select Keywords the Smart WaySecret #3 - Do 'Sure-Fire' Headlines Work?Secret #4 - Use Ad Variations - At All TimesSecret #5 - Always Use Keywords in Your HeadlineSecret #6 - Only Have a Small Number of Keywords for Each Ad GroupSecret #7 - Bid High Now, Save Money LaterSecret #8 - How to Use Imagination in Your Ad Text to Beat Your CompetitionSecret #9 - How a Killer Word Can Boost CTR by 30% and CR by 65%Secret #10 - Use Descriptive vs. Salesy AdjectivesSecret #11 - Use Keywords in your Display URL to Boost Your Quality ScoreSecret #12 - When Capital Letters in Your Ad's Display URL Can Kill YouSecret #13 - Don't Yell and Boost Your CTR by 234%!Secret #14 - Did You Know That You Could Boost Your CTR By 90% With This Phrase?Secret #15 - Isn't it Amazing what You Can Get Away With on Friday Nights?Secret #16 - When Less is MoreSecret #17 - One of the Most Powerful Ads to Take Business From Your CompetitorsSecret #18 - Speak Plain English to Boost Your Click-Through-RateSecret #19 - Put Benefits and Features in their Proper PlaceSecret #20 - A Probing Question Can Boost the Click-Through-Rate of PPC ads by 244%Secret #21 - How Emotional Words Play a Dead-Serious Role in Google AdsSecret #22 - A 'Guaranteed' Way to Boost Your ROISecret #23 - It's Rhythm and Rhyme Time !Secret #24 - Little Things Make a Big DifferenceSecret #25 - Put Prices in Your Ad Text and Save With Every ClickSecret #26 - Mimic a Universal Call-to-Action and Boost Your CTR by 100%Secret #27 - Send Your Prospect to the Right PageSecret #28 - It Sucks to be #1 - So Avoid It !Secret #29 - Don't Advertise 7 days a WeekSecret #30 - Do (and Don't) Monitor Your Ads Closely!Secret #31 - Why SEO Copywriting Doesn't Work for Pay-Per-Click Direct MarketersSecret #32 - Learn How to Boost CTR 75% - by Being More DescriptiveSecret #33 - Easily, Rapidly, Quickly Boost Your ROI by 20%Secret #34 - Tell Prospects What to Do Next and Boost Your CTRSecret #35 - How to Double Your Click-Through-Rate in 15 MinutesSecret #36 - Go for Quality - Not QuantitySecret #37 - Optimize for Leads - Not CTR and Not ROI

Killer I Banking Re Ume

Killer I banking Re  ume   PDF
Author: Inc. WetFeet
Publisher: Wetfeet.Com
Release: 2003-09
Size: 46.94 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 45
View: 1656

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Predictive Analytics For Human Resources

Predictive Analytics for Human Resources PDF
Author: Jac Fitz-enz
Publisher: John Wiley & Sons
Release: 2014-07-09
Size: 54.92 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 176
View: 7506

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Create and run a human resource analytics project with confidence For any human resource professional that wants to harness the power of analytics, this essential resource answers the questions: "Where do I start?" and "What tools are available?" Predictive Analytics for Human Resources is designed to answer these and other vital questions. The book explains the basics of every business—the vision, the brand, and the culture, and shows how predictive analytics supports them. The authors put the focus on the fundamentals of predictability and include a framework of logical questions to help set up an analytic program or project, then follow up by offering a clear explanation of statistical applications. Predictive Analytics for Human Resources is a how-to guide filled with practical and targeted advice. The book starts with the basic idea of engaging in predictive analytics and walks through case simulations showing statistical examples. In addition, this important resource addresses the topics of internal coaching, mentoring, and sponsoring and includes information on how to recruit a sponsor. In the book, you'll find: A comprehensive guide to developing and implementing a human resource analytics project Illustrative examples that show how to go to market, develop a leadership model, and link it to financial targets through causal modeling Explanations of the ten steps required in building an analytics function How to add value through analysis of systems such as staffing, training, and retention For anyone who wants to launch an analytics project or program for HR, this complete guide provides the information and instruction to get started the right way.

Analytics In A Big Data World

Analytics in a Big Data World PDF
Author: Bart Baesens
Publisher: John Wiley & Sons
Release: 2014-04-15
Size: 78.32 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 256
View: 6261

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The guide to targeting and leveraging business opportunities using big data & analytics By leveraging big data & analytics, businesses create the potential to better understand, manage, and strategically exploiting the complex dynamics of customer behavior. Analytics in a Big Data World reveals how to tap into the powerful tool of data analytics to create a strategic advantage and identify new business opportunities. Designed to be an accessible resource, this essential book does not include exhaustive coverage of all analytical techniques, instead focusing on analytics techniques that really provide added value in business environments. The book draws on author Bart Baesens' expertise on the topics of big data, analytics and its applications in e.g. credit risk, marketing, and fraud to provide a clear roadmap for organizations that want to use data analytics to their advantage, but need a good starting point. Baesens has conducted extensive research on big data, analytics, customer relationship management, web analytics, fraud detection, and credit risk management, and uses this experience to bring clarity to a complex topic. Includes numerous case studies on risk management, fraud detection, customer relationship management, and web analytics Offers the results of research and the author's personal experience in banking, retail, and government Contains an overview of the visionary ideas and current developments on the strategic use of analytics for business Covers the topic of data analytics in easy-to-understand terms without an undo emphasis on mathematics and the minutiae of statistical analysis For organizations looking to enhance their capabilities via data analytics, this resource is the go-to reference for leveraging data to enhance business capabilities.

Developing Human Capital

Developing Human Capital PDF
Author: Gene Pease
Publisher: John Wiley & Sons
Release: 2014-06-20
Size: 21.53 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 320
View: 5785

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Don't squander your most valuable resource! Collectively, your workers are your company's most important and most valuable asset. To make the most of this asset, nothing beats quantitative performance and investment measurement. Learning and Development is an 80 billion-dollar industry, and every valuable employee represents a sizable investment on the part of your company. To keep your business moving forward, effective management of human capital is crucial. It generates plenty of data, and deep analysis of this data helps you provide feedback and make adjustments to capitalize on the combined knowledge, skills, and creativity of your workers. Developing Human Capital: Using Analytics to Plan and Optimize Your Learning and Development Investments provides a guidebook for collecting, organizing, and analyzing the data surrounding human capital so you can make the most of your employees' potential. Use predictive analysis to optimize human capital investments Learn effective study design and alignment Get the tools you need for measurement, surveys, and analysis Decide what to measure and how to measure it Outline your company's current and future analytics technology needs Map data sources, and overcome barriers to data collection Authors Gene Pease, Bonnie Beresford, and Lew Walker provide case studies in which major companies applied human capital analytics to guide people decisions, and expand upon the role of analytics in Learning and Development. Developing Human Capital: Using Analytics to Plan and Optimize Your Learning and Development Investments is an essential guide to 21st century human resources and management practices, and can keep you from squandering your company's most valuable resource.

Data Driven Healthcare

Data Driven Healthcare PDF
Author: Laura B. Madsen
Publisher: John Wiley & Sons
Release: 2014-09-23
Size: 51.29 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 224
View: 3043

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Healthcare is changing, and data is the catalyst Data is taking over in a powerful way, and it's revolutionizingthe healthcare industry. You have more data available than everbefore, and applying the right analytics can spur growth. Benefitsextend to patients, providers, and board members, and thetechnology can make centralized patient management a reality.Despite the potential for growth, many in the industry andgovernment are questioning the value of data in health care,wondering if it's worth the investment. Data-Driven Healthcare: How Analytics and BI are Transformingthe Industry tackles the issue and proves why BI is not onlyworth it, but necessary for industry advancement. Healthcare BIguru Laura Madsen challenges the notion that data have little valuein healthcare, and shows how BI can ease regulatory reportingpressures and streamline the entire system as it evolves. Madsenillustrates how a data-driven organization is created, and how itcan transform the industry. Learn why BI is a boon to providers Create powerful infographics to communicate data moreeffectively Find out how Big Data has transformed other industries, and howit applies to healthcare Data-Driven Healthcare: How Analytics and BI are Transformingthe Industry provides tables, checklists, and forms that allowyou to take immediate action in implementing BI in yourorganization. You can't afford to be behind the curve. The industryis moving on, with or without you. Data-Driven Healthcare: HowAnalytics and BI are Transforming the Industry is your guide toutilizing data to advance your operation in an industry wheredata-fueled growth will be the new norm.

Big Data Data Mining And Machine Learning

Big Data  Data Mining  and Machine Learning PDF
Author: Jared Dean
Publisher: John Wiley & Sons
Release: 2014-05-07
Size: 31.29 MB
Format: PDF, ePub, Docs
Category : Computers
Languages : en
Pages : 288
View: 4799

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With big data analytics comes big insights into profitability Big data is big business. But having the data and the computational power to process it isn't nearly enough to produce meaningful results. Big Data, Data Mining, and Machine Learning: Value Creation for Business Leaders and Practitioners is a complete resource for technology and marketing executives looking to cut through the hype and produce real results that hit the bottom line. Providing an engaging, thorough overview of the current state of big data analytics and the growing trend toward high performance computing architectures, the book is a detail-driven look into how big data analytics can be leveraged to foster positive change and drive efficiency. With continued exponential growth in data and ever more competitive markets, businesses must adapt quickly to gain every competitive advantage available. Big data analytics can serve as the linchpin for initiatives that drive business, but only if the underlying technology and analysis is fully understood and appreciated by engaged stakeholders. This book provides a view into the topic that executives, managers, and practitioners require, and includes: A complete overview of big data and its notable characteristics Details on high performance computing architectures for analytics, massively parallel processing (MPP), and in-memory databases Comprehensive coverage of data mining, text analytics, and machine learning algorithms A discussion of explanatory and predictive modeling, and how they can be applied to decision-making processes Big Data, Data Mining, and Machine Learning provides technology and marketing executives with the complete resource that has been notably absent from the veritable libraries of published books on the topic. Take control of your organization's big data analytics to produce real results with a resource that is comprehensive in scope and light on hyperbole.