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Jobs To Be Done

Jobs to Be Done PDF
Author: Stephen WUNKER
Publisher: AMACOM
Release: 2016-11-15
Size: 28.49 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 224
View: 7150

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Successful innovation doesn’t begin with a brainstorming session—it starts with the customer. So in an age of unlimited data, why do more than 50% of new products fail to meet expectations? The truth is that we need to stop asking customers what they want . . . and start examining what they need. First popularized by Clayton Christensen, the Jobs to be Done theory argues that people purchase products and services to solve a specific problem. They’re not buying ice cream, for example, but celebration, bonding, and indulgence. The concept is so simple (and can remake how companies approach their markets) — and yet many have lacked a way to put it into practice. This book answers that need. Its groundbreaking Jobs Roadmap guides you through the innovation process, revealing how to: Gather valuable customer insights Turn those insights into new product ideas Test and iterate until you find success Follow the steps in Jobs to Be Done, and you’ll arrive at solutions that are both original and profitable.

The Jobs To Be Done Handbook

The Jobs To be Done Handbook PDF
Author: Chris Spiek
Publisher:
Release: 2014-04-23
Size: 72.77 MB
Format: PDF, Docs
Category :
Languages : en
Pages : 66
View: 416

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We've written this book for the Jobs-to-be-Done student and practitioner who has a basic grasp of JTBD concepts (Forces Diagram, JTBD Timeline, Interview Process) and wants to strengthen their technique and continue to get better results out of their application of Jobs-to-be-Done.How to Use This BookThe only person who knows what you'll hire this book for is you (but we have our theories). Consider: Cramming it to pull out anything you haven't seen before. Flipping through it a few minutes before you conduct an interview to review the basics. Using it to think through who to interview when starting a project. Handing it to a colleague to quickly bring them up-to-speed on JTBD so they can be your interview partner. Not Quite Ready?There are lots of resources available to help you get caught up on the Jobs-to-be-Done basics. Visit JobstobeDone.org and think about: Listening to the JTBD Radio podcast (especially the sample interviews). Taking the Online JTBD Course and learning on your own time. Attending a Switch Workshop and getting an immersive one-day crash course in Jobs-to-be-Done.

The Jobs To Be Done Playbook

The Jobs to Be Done Playbook PDF
Author: Jim Kalbach
Publisher: Two Waves Books
Release: 2020-04
Size: 50.99 MB
Format: PDF, Mobi
Category : Computers
Languages : en
Pages :
View: 6888

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These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.

Jobs To Be Done

Jobs to Be Done PDF
Author: Anthony W. Ulwick
Publisher:
Release: 2016-10-25
Size: 11.45 MB
Format: PDF, Docs
Category :
Languages : en
Pages :
View: 4349

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Why do some innovation projects succeed where others fail? The book reveals the business implications of Jobs Theory and explains how to put Jobs Theory into practice using Outcome-Driven Innovation.

Metodolog A Para Identificar Y Priorizar Jobs To Be Done

Metodolog  a para identificar y priorizar jobs to be done PDF
Author: Edgar Oswaldo Mena Oleas
Publisher:
Release: 2012
Size: 74.67 MB
Format: PDF, ePub
Category :
Languages : es
Pages :
View: 1019

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Con la intensa competencia existente en el mercado, las empresas que han implementado metodologías de mejora continua por varios años necesitan nuevas metodologías capaces de identificar oportunidades de innovación que guíen e inspiren el cambio en sus organizaciones. Esta investigación describe la forma de una nueva metodología. Se analiza la transición de la innovación en la industria hasta el momento, se describe una nueva visión de mayor alcance de lo que las compañías podrían llegar a ser, y se describen métodos de identificación de oportunidades de innovación que se deben perseguir con esa visión. La nueva visión debe incluir la descripción de cómo una empresa quiere verse varios años en el futuro ante los ojos de los consumidores y clientes que tienen como objetivo servir. Para la identificación de oportunidades se introduce el Job to Be D one como un punto de partida para la innovación. Se trata de trabajos que prácticamente todos los consumidores quieren hacer, y trabajos que prácticamente todas las empresas, independientemente del tamaño, sector, o grupo de clientes, se esfuerzan por lograr satisfacer. Como resultado de la investigación se plantea una metodología sistemática con herramientas funcionales para que las empresas que han implementado metodologías de mejora continua por varios años puedan detectar y aprovechar buenas oportunidades de innovación y de gran prioridad para el cumplimiento de su visión.

Jobs To Be Done

Jobs to Be Done                                     PDF
Author: クレイトン・M・クリステンセン
Publisher: ダイヤモンド社
Release: 2017-08-18
Size: 31.45 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : ja
Pages :
View: 6517

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現代企業は膨大かつ多様な顧客データを取得できるため、それを正しく分析できさえすれば、イノベーションを起こしやすいようにも思える。しかし、「顧客は何を達成したいのか」という視点を持たぬままやみくもにデータと対峙したところで、革新的な価値を生み出すことはできないと筆者らは主張する。イノベーションを体系的に起こすうえで不可欠な"Jobs to Be Done"(片付けるべき用事)とは何か。それをどのように見極めればよいのか。本書では、破壊理論の提唱者であるクレイトン・クリステンセン教授らを中心に、その実践法が明かされる。 *『DIAMONDハーバード・ビジネス・レビュー(2017年3月号)』に掲載された記事を電子書籍化したものです。

                               PDF
Author: Ренсом Ріггз
Publisher: Family Leisure Club
Release: 2016-06-03
Size: 18.70 MB
Format: PDF, ePub, Mobi
Category : Fiction
Languages : uk
Pages :
View: 4735

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Таємничий острів. Покинутий притулок. Після жахливої ​​сімейної трагедії Джейкоб опинився в цьому загадковому місці. Підліток знайшов руїни старого будинку і з`ясував, що тут жили дуже дивні діти. Він починає розуміти, що на цьому відлюдному острові діти опинилися невипадково — їх здібності були воістину неймовірними і небезпечними! І хоча будинок давно зруйнований, можливо, вони досі живі. А зовсім скоро Джейкоб з жахом усвідомлює, що він — один з них... Книга проілюстрована унікальними старовинними фотографіями.

Collaborative Product Design

Collaborative Product Design PDF
Author: Austin Govella
Publisher: O'Reilly Media
Release: 2019-05-15
Size: 24.16 MB
Format: PDF, Mobi
Category : Business & Economics
Languages : en
Pages : 408
View: 3849

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You can launch a new app or website in days by piecing together frameworks and hosting on AWS. Implementation is no longer the problem. But that speed to market just makes it tougher to confirm that your team is actually building the right product. Ideal for agile teams and lean organizations, this guide includes 11 practical tools to help you collaborate on strategy, user research, and UX. Hundreds of real-world tips help you facilitate productive meetings and create good collaboration habits. Designers, developers, and product owners will learn how to build better products much faster than before. Topics include: Foundations for collaboration and facilitation: Learn how to work better together with your team, stakeholders, and clients Project strategy: Help teams align with shared goals and vision User research and personas: Identify and understand your users and share that vision with the broader organization Journey maps: Build better touchpoints that improve conversion and retention Interfaces and prototypes: Rightsize sketches and wireframes so you can test and iterate quickly

Social Media Strategy

Social Media Strategy PDF
Author: Keith A. Quesenberry
Publisher: Rowman & Littlefield Publishers
Release: 2020-09
Size: 18.61 MB
Format: PDF, ePub
Category : Internet advertising
Languages : en
Pages : 496
View: 4397

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"This book is a blueprint for the practice of marketing communications, advertising, and public relations in a digital world where the consumer has taken control"--