Author: Frank Bradley
Publisher: Pearson Education
Release: 2005
Size: 16.27 MB
Format: PDF
Category : Export marketing
Languages : en
Pages : 408
View: 243
This book is structured around a comprehensive five stage managerial model of international marketing decision making at all stages of the enterprise life cycle. It is based on the most recent research.
PDF Download: international marketing eBook
International Marketing
Author: Justin Paul
Publisher: Tata McGraw-Hill Education
Release: 2008
Size: 36.28 MB
Format: PDF, Mobi
Category : Export marketing
Languages : en
Pages : 379
View: 6569
Publisher: Tata McGraw-Hill Education
Release: 2008
Size: 36.28 MB
Format: PDF, Mobi
Category : Export marketing
Languages : en
Pages : 379
View: 6569
International Marketing And Export Management
Author: Gerald S. Albaum
Publisher: Pearson Education
Release: 2008
Size: 49.74 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 706
View: 805
This book comprehensively covers both international marketing and export management. The focus is on marketing decisions and management processes involved in exporting.
Publisher: Pearson Education
Release: 2008
Size: 49.74 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 706
View: 805
This book comprehensively covers both international marketing and export management. The focus is on marketing decisions and management processes involved in exporting.
International Marketing
Author: Seán De Búrca
Publisher: Pearson Education
Release: 2004
Size: 21.59 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 720
View: 5740
"Geared toward undergraduate and postgraduate students studying international marketing, International Marketing, An SME Perspective blends rigorous theory with practice. The book places emphasis on the impact of technology on the international marketing landscape."--Jacket.
Publisher: Pearson Education
Release: 2004
Size: 21.59 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 720
View: 5740
"Geared toward undergraduate and postgraduate students studying international marketing, International Marketing, An SME Perspective blends rigorous theory with practice. The book places emphasis on the impact of technology on the international marketing landscape."--Jacket.
A Short Course In International Marketing Blunders
Author: Michael White
Publisher: World Trade Press
Release: 2002
Size: 31.32 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages : 182
View: 1797
Publisher: World Trade Press
Release: 2002
Size: 31.32 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages : 182
View: 1797
A Short Course In International Marketing Electronic Resource
Author: Jeffrey E. Curry
Publisher: World Trade Press
Release: 2009
Size: 29.14 MB
Format: PDF, Docs
Category : Export marketing
Languages : en
Pages : 184
View: 2938
Publisher: World Trade Press
Release: 2009
Size: 29.14 MB
Format: PDF, Docs
Category : Export marketing
Languages : en
Pages : 184
View: 2938
Essentials Of International Marketing
Author: Donald L. Brady
Publisher: Routledge
Release: 2014-12-18
Size: 13.45 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 432
View: 3597
Unlike other International Marketing texts, Essentials of International Marketing includes only the most important information that can be easily covered in one semester. The book covers all the key topics for an International Marketing course, but in a concise, no-nonsense manner that meets the needs of undergraduates..In addition to including all the basic topics, this affordable text also offers two unique chapters on the metric system and on countertrade that provide essential information for successful international marketers. Essentials of International Marketing has been extensively class-tested and is well crafted to serve as a learning tool and a ready reference for students. Each chapter includes an opening case vignette, learning objectives, plentiful exhibits and tables, a summary, key terms, and discussion questions.
Publisher: Routledge
Release: 2014-12-18
Size: 13.45 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 432
View: 3597
Unlike other International Marketing texts, Essentials of International Marketing includes only the most important information that can be easily covered in one semester. The book covers all the key topics for an International Marketing course, but in a concise, no-nonsense manner that meets the needs of undergraduates..In addition to including all the basic topics, this affordable text also offers two unique chapters on the metric system and on countertrade that provide essential information for successful international marketers. Essentials of International Marketing has been extensively class-tested and is well crafted to serve as a learning tool and a ready reference for students. Each chapter includes an opening case vignette, learning objectives, plentiful exhibits and tables, a summary, key terms, and discussion questions.
International Marketing
Author: Sieh Lee Mei Ling
Publisher: Institute of Southeast Asian Studies
Release: 1985
Size: 12.58 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages : 98
View: 6637
This book is a collection of ten cases encountered by Malaysian firms when marketing beyond the national boundary. Focusing on real life problems, the cases are selected from five industries, namely frozen prawns, ceramic tiles, cane furniture, cake mix, and fresh cut orchids. Thought-provoking questions are provided at the end of each case to serve as guides for users. Executive and business students who wish to develop and sharpen their analytical and decision-making capabilities will find the cases both interesting and beneficial. The book is expected to be used along with other pedagogical methods for management training and education.
Publisher: Institute of Southeast Asian Studies
Release: 1985
Size: 12.58 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages : 98
View: 6637
This book is a collection of ten cases encountered by Malaysian firms when marketing beyond the national boundary. Focusing on real life problems, the cases are selected from five industries, namely frozen prawns, ceramic tiles, cane furniture, cake mix, and fresh cut orchids. Thought-provoking questions are provided at the end of each case to serve as guides for users. Executive and business students who wish to develop and sharpen their analytical and decision-making capabilities will find the cases both interesting and beneficial. The book is expected to be used along with other pedagogical methods for management training and education.
New Challenges To International Marketing
Author: Tamer Cavusgil
Publisher: Emerald Group Publishing
Release: 2009-02-20
Size: 50.52 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 432
View: 7229
Addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, global account management, procurement and international supplier networks, internationalization of small and entrepreneurial firms, and outsourcing and offshoring.
Publisher: Emerald Group Publishing
Release: 2009-02-20
Size: 50.52 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 432
View: 7229
Addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, global account management, procurement and international supplier networks, internationalization of small and entrepreneurial firms, and outsourcing and offshoring.
Emerging Trends Threats And Opportunities In International Marketing
Author: Michael Czinkota
Publisher: Business Expert Press
Release: 2009-11-01
Size: 69.40 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages : 400
View: 498
The context of international business has evolved over the years, and has always reflected the climate of the time. This book addresses three major changes that have taken place in the last decade in a series of articles compiled by the authors.
Publisher: Business Expert Press
Release: 2009-11-01
Size: 69.40 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages : 400
View: 498
The context of international business has evolved over the years, and has always reflected the climate of the time. This book addresses three major changes that have taken place in the last decade in a series of articles compiled by the authors.