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International Marketing

International Marketing PDF
Author: P. K. Vasudeva
Publisher: Excel Books India
Release: 2006
Size: 73.83 MB
Format: PDF, Docs
Category :
Languages : en
Pages : 628
View: 6721

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With the onset of globalisation, International Marketing has become an important subject among students pursuing MBA in International Marketing and International Trade as also among professionals who study and undertake research projects in the areas such as Foreign Direct Investment, Free Trade Area , World Trade Organisation, UNCTAD and the like. The third edition focuses on global economy and its transmission to India. The global economic condition is perhaps at its best since the World War-II, mainly because of the upward trend in international relations, and aggressive bilateral, multi-lateral as well as regional treaties concerning trade and economy among various countries throughout the globe. An updated table of contents reflects the latest research findings and practices up to the year 2005. The latest edition offers new chapters on Competitive Analysis, Competitive Strategies, Technical Environment, Globalisation, International Retail Management and the World Trade Organisation (WTO) covering right up to Hong Kong Ministerial 2005. Additionally, some assorted current topics such as Performance of Foreign Trade Policy 2004-09, Export Taxes, Composition of Trade, Direction of Trade, Foreign Direct Investment, External Commercial Borrowings, Non-residential Deposits and Exchange Rate Movements have been given due place in the book. Each chapter concludes with a summary, a list of questions and case studies for ready reference. The bibliography is exhaustive including Internet references for further studies. A must read book for MBA, International Marketing and International Trade students and researchers.

International Marketing

International Marketing PDF
Author: John Milton Hess
Publisher:
Release: 1966
Size: 18.40 MB
Format: PDF, ePub, Mobi
Category : Export marketing
Languages : en
Pages : 670
View: 751

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International Marketing

International Marketing PDF
Author: Jean-Claude Usunier
Publisher: Philip Allan
Release: 1993
Size: 69.84 MB
Format: PDF
Category : Export marketing
Languages : en
Pages : 494
View: 3068

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This cultural approach to international marketing is aimed at students on undergraduate and postgraduate courses in business studies; MBA students studying an international marketing option; and management trainees and practising managers who wish to develop their intercultural skills. techniques in a global framework and offers guidelines for standardizing product and product policy - all within the framework of developing cultural awareness. Presented in four parts, the book discusses: the cultural dimensions of international marketing and defines the cultural variable to delineate the components of culture and to emphasize its dynamic nature; the globalization of markets and its general impact on international marketing strategies, with emphasis on issues relevant to product policies (brand names for international markets, adaption/standardization methods); marketing decisions such as pricing, distribution and communication; international marketing negotiation with discussion on the effects of bribing and business ethics in international marketing. The geographical focus of the book is Europe, but examples also relate to Japan, the US, Africa, Asia and Latin America.

International Marketing Strategy

International Marketing Strategy PDF
Author: Frank Bradley
Publisher: Pearson Education
Release: 2005
Size: 10.40 MB
Format: PDF, Docs
Category : Export marketing
Languages : en
Pages : 408
View: 1406

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This book is structured around a comprehensive five stage managerial model of international marketing decision making at all stages of the enterprise life cycle. It is based on the most recent research.

International Marketing

International Marketing PDF
Author: Justin Paul
Publisher: Tata McGraw-Hill Education
Release: 2008
Size: 38.16 MB
Format: PDF, Mobi
Category : Export marketing
Languages : en
Pages : 379
View: 4991

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International Marketing

International Marketing PDF
Author: Rajendra Nargundkar
Publisher: Excel Books India
Release: 2009
Size: 72.36 MB
Format: PDF
Category :
Languages : en
Pages : 266
View: 3516

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This book is going to be a trendsetter in the field of international marketing. It is a storehouse of the latest developments in international marketing from a unique Indian perspective. With a lot of contemporary cases (up to early 2008) that cover issues related to organizational and marketing strategy, including sensing opportunity and fulfilling global ambitions, it is an exciting new addition to the options avilable to an Indian business school professor.

International Marketing

International Marketing PDF
Author: John Shaw
Publisher: Routledge
Release: 2008-01-28
Size: 41.72 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 620
View: 7306

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Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisified in the same way. The 4th edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face everyday. It provides the solid foundation required to understand the complexities of marketing on a global scale. The book has been fully updated with topical case studies, examples of contemporary marketing campaigns, the most relevant discussion topics as well as the most up-to-date theories, references and research findings. It is this combination of theory and practice that makes this textbook truly unique, presenting a fully rounded view of the topic rather than an anecodotal or descriptive one alone. The book includes chapters on: * Trade distortions and marketing barriers * Political and legal environments * Culture * Consumer behaviour * Marketing research * Promotion and pricing strategies * Currencies and foreign exchange Accessibly written and designed, this book is the most international book on marketing available that can be used by undergraduates and postgraduates the world over. A companion website provides additional material for lecturers and students alike.

International Marketing

International Marketing PDF
Author: Hans Mühlbacher
Publisher: Thomson Learning Emea
Release: 1999
Size: 58.10 MB
Format: PDF, Mobi
Category : Business & Economics
Languages : en
Pages : 983
View: 7369

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In the age of globalism, international marketers need to adopt a global perspective if they are to compete successfully. International Marketing: A Global Perspective starts from the premise that any firm - regardless of size - can compete globally. The challenge for todayÂ's manager is to identify and seize the opportunities most appropriate to their company. International Marketing: A Global Perspective examines the main issues facing companies that want to compete successfully in the global marketplace. It combines extensive coverage of the relevant theories with a practical approach to the issues. Written in a clear and accessible style, it is divided into several sections covering: assessing a potential market economically, culturally and politically; identifying cultural similarities and differences; deciding which products to market internationally and how to price and promote them; motivating marketing managers to compete globally; building and implementing successful marketing strategies - from making strategic decisions and choosing market positions and entry methods to developing a marketing plan. Using real-world case studies and vignettes centred on contemporary problems and issues, International Marketing: A Global Perspective will be ideal for undergraduates, MBA students and students following executive courses in international marketing or strategy.

International Marketing

International Marketing PDF
Author: Shaoming Zou
Publisher: Emerald Group Publishing
Release: 2011-01-27
Size: 54.46 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 300
View: 5009

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Features the papers that report a variety of studies examining: international marketing behaviour of firms from emerging markets; market environments and consumer behaviour in emerging markets; and, MNCs' international marketing in emerging markets.