PDF Download: international marketing eBook

International Marketing Strategy

International Marketing Strategy PDF
Author: Frank Bradley
Publisher: Pearson Education
Release: 2005
Size: 16.27 MB
Format: PDF
Category : Export marketing
Languages : en
Pages : 408
View: 243

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This book is structured around a comprehensive five stage managerial model of international marketing decision making at all stages of the enterprise life cycle. It is based on the most recent research.

International Marketing

International Marketing PDF
Author: Justin Paul
Publisher: Tata McGraw-Hill Education
Release: 2008
Size: 36.28 MB
Format: PDF, Mobi
Category : Export marketing
Languages : en
Pages : 379
View: 6569

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International Marketing And Export Management

International Marketing and Export Management PDF
Author: Gerald S. Albaum
Publisher: Pearson Education
Release: 2008
Size: 49.74 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 706
View: 805

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This book comprehensively covers both international marketing and export management. The focus is on marketing decisions and management processes involved in exporting.

International Marketing

International Marketing PDF
Author: Seán De Búrca
Publisher: Pearson Education
Release: 2004
Size: 21.59 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 720
View: 5740

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"Geared toward undergraduate and postgraduate students studying international marketing, International Marketing, An SME Perspective blends rigorous theory with practice. The book places emphasis on the impact of technology on the international marketing landscape."--Jacket.

Essentials Of International Marketing

Essentials of International Marketing PDF
Author: Donald L. Brady
Publisher: Routledge
Release: 2014-12-18
Size: 13.45 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 432
View: 3597

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Unlike other International Marketing texts, Essentials of International Marketing includes only the most important information that can be easily covered in one semester. The book covers all the key topics for an International Marketing course, but in a concise, no-nonsense manner that meets the needs of undergraduates..In addition to including all the basic topics, this affordable text also offers two unique chapters on the metric system and on countertrade that provide essential information for successful international marketers. Essentials of International Marketing has been extensively class-tested and is well crafted to serve as a learning tool and a ready reference for students. Each chapter includes an opening case vignette, learning objectives, plentiful exhibits and tables, a summary, key terms, and discussion questions.

International Marketing

International Marketing PDF
Author: Sieh Lee Mei Ling
Publisher: Institute of Southeast Asian Studies
Release: 1985
Size: 12.58 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages : 98
View: 6637

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This book is a collection of ten cases encountered by Malaysian firms when marketing beyond the national boundary. Focusing on real life problems, the cases are selected from five industries, namely frozen prawns, ceramic tiles, cane furniture, cake mix, and fresh cut orchids. Thought-provoking questions are provided at the end of each case to serve as guides for users. Executive and business students who wish to develop and sharpen their analytical and decision-making capabilities will find the cases both interesting and beneficial. The book is expected to be used along with other pedagogical methods for management training and education.

New Challenges To International Marketing

New Challenges to International Marketing PDF
Author: Tamer Cavusgil
Publisher: Emerald Group Publishing
Release: 2009-02-20
Size: 50.52 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 432
View: 7229

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Addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, global account management, procurement and international supplier networks, internationalization of small and entrepreneurial firms, and outsourcing and offshoring.

Emerging Trends Threats And Opportunities In International Marketing

Emerging Trends Threats and Opportunities in International Marketing PDF
Author: Michael Czinkota
Publisher: Business Expert Press
Release: 2009-11-01
Size: 69.40 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages : 400
View: 498

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The context of international business has evolved over the years, and has always reflected the climate of the time. This book addresses three major changes that have taken place in the last decade in a series of articles compiled by the authors.